{"id":3698,"date":"2025-10-09T09:58:47","date_gmt":"2025-10-09T09:58:47","guid":{"rendered":"https:\/\/brandboostergroup.com\/blog\/?p=3698"},"modified":"2025-10-09T09:58:47","modified_gmt":"2025-10-09T09:58:47","slug":"bid-strategies-google-ads","status":"publish","type":"post","link":"https:\/\/brandboostergroup.com\/blog\/bid-strategies-google-ads\/","title":{"rendered":"Bid Strategies in Google Ads: Manual vs Automated"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>1. Introduction to Google Ads Bid Strategies<\/strong><\/h2>\n\n\n\n<p>When running a successful advertising campaign, understanding <strong>Google Ads Bid Strategies<\/strong> is crucial. Bidding determines how much you are willing to pay for each click or conversion, directly influencing your ad visibility and campaign profitability. Google Ads offers two main approaches \u2014 <strong>Manual Bidding<\/strong> and <strong>Automated Bidding<\/strong> \u2014 each with its unique advantages, limitations, and best-use scenarios.<\/p>\n\n\n\n<p>Choosing the right bidding strategy can help advertisers reach their marketing goals efficiently, whether it\u2019s generating leads, increasing website traffic, or boosting online sales. In this article, we\u2019ll explore in detail how <strong>Google Ads Bid Strategies<\/strong> work, compare manual and automated approaches, and explain advanced automated options like <strong>Target CPA<\/strong> and <strong>Maximize Conversions<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. What Are Google Ads Bid Strategies?<\/strong><\/h2>\n\n\n\n<p><strong>Google Ads Bid Strategies<\/strong> refer to the methods advertisers use to set bids for their ads in Google\u2019s auction system. Every time someone searches for a keyword related to your business, Google runs an auction to decide which ads appear and in what order. Your bid amount, ad quality, and relevance determine your ad rank.<\/p>\n\n\n\n<p>Bidding strategies can be manual, where you control the cost per click (CPC) yourself, or automated, where Google\u2019s AI optimizes bids based on your campaign goals. The choice depends on your objectives \u2014 whether you want clicks, impressions, conversions, or views.<\/p>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/create-first-google-ads-campaign-tutorial\/\">How to Create Your First Google Ads Campaign<\/a><\/p>\n\n\n\n<p>There are several types of bid strategies available in Google Ads, but they all fall under two broad categories \u2014 <strong>Manual Bidding<\/strong> and <strong>Automated Bidding<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Manual Bidding Explained<\/strong><\/h2>\n\n\n\n<p><strong>Manual Bidding<\/strong> allows advertisers to set their own maximum CPC (Cost Per Click) for each keyword, ad group, or campaign. This means you decide exactly how much you\u2019re willing to pay when someone clicks your ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.1 Advantages of Manual Bidding<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full Control:<\/strong> You decide the bid amount for each keyword, giving you complete control over spending.<\/li>\n\n\n\n<li><strong>Flexibility:<\/strong> You can adjust bids based on performance, time, location, or device.<\/li>\n\n\n\n<li><strong>Best for Experienced Advertisers:<\/strong> Ideal for marketers who understand keyword performance and want to fine-tune their campaigns.<\/li>\n\n\n\n<li><strong>Transparency:<\/strong> You can clearly see how each keyword performs relative to the amount spent.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.2 Disadvantages of Manual Bidding<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time-Consuming:<\/strong> Regular monitoring and adjustments are needed to maintain performance.<\/li>\n\n\n\n<li><strong>Limited Optimization:<\/strong> It doesn\u2019t use Google\u2019s AI insights, meaning you may miss opportunities for better conversion rates.<\/li>\n\n\n\n<li><strong>Not Scalable:<\/strong> Managing bids manually for large campaigns can become complex and inefficient.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3.3 When to Use Manual Bidding<\/strong><\/h3>\n\n\n\n<p>Manual Bidding works best for small businesses or advertisers who:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a limited number of keywords.<\/li>\n\n\n\n<li>Want precise control over every bid.<\/li>\n\n\n\n<li>Are testing campaigns before switching to automated strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Automated Bidding Explained<\/strong><\/h2>\n\n\n\n<p><strong>Automated Bidding<\/strong> in Google Ads uses machine learning to automatically set bids to achieve specific campaign goals. Instead of manually adjusting bids, you define a goal \u2014 such as getting the most conversions or achieving a target cost per acquisition (CPA) \u2014 and Google adjusts your bids in real time based on performance data.<\/p>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/google-ads-vs-meta-ads\/\">Google Ads vs Meta Ads \u2013 Which is Better in 2025<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.1 Advantages of Automated Bidding<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Data-Driven Optimization:<\/strong> Google uses millions of data signals like device, location, time, and audience behavior to set optimal bids.<\/li>\n\n\n\n<li><strong>Saves Time:<\/strong> No need to constantly monitor and adjust bids manually.<\/li>\n\n\n\n<li><strong>Real-Time Adjustments:<\/strong> Bids are updated dynamically for every auction.<\/li>\n\n\n\n<li><strong>Improved Performance:<\/strong> AI helps maximize results for your chosen goal, such as conversions or clicks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.2 Disadvantages of Automated Bidding<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Less Control:<\/strong> You can\u2019t adjust individual keyword bids precisely.<\/li>\n\n\n\n<li><strong>Requires Data:<\/strong> Works best with enough conversion history for accurate predictions.<\/li>\n\n\n\n<li><strong>Learning Period:<\/strong> Campaigns may perform inconsistently during the learning phase.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/reduce-wasted-spend\/\">How to Reduce Wasted Spend in Google Ads<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4.3 When to Use Automated Bidding<\/strong><\/h3>\n\n\n\n<p>Automated Bidding is suitable for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaigns with clear goals like lead generation or sales.<\/li>\n\n\n\n<li>Advertisers with consistent conversion data.<\/li>\n\n\n\n<li>Large-scale campaigns where manual adjustments are impractical.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Comparing Manual vs Automated Bidding<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Feature<\/strong><\/td><td><strong>Manual Bidding<\/strong><\/td><td><strong>Automated Bidding<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Control<\/strong><\/td><td>Full control over bids<\/td><td>Limited control, managed by AI<\/td><\/tr><tr><td><strong>Time Investment<\/strong><\/td><td>High, requires manual adjustment<\/td><td>Low, managed automatically<\/td><\/tr><tr><td><strong>Performance Optimization<\/strong><\/td><td>Based on user analysis<\/td><td>Based on machine learning<\/td><\/tr><tr><td><strong>Best For<\/strong><\/td><td>Small campaigns, testing phase<\/td><td>Scalable campaigns, performance-driven goals<\/td><\/tr><tr><td><strong>Data Requirement<\/strong><\/td><td>Not required<\/td><td>Requires historical data<\/td><\/tr><tr><td><strong>Flexibility<\/strong><\/td><td>Very high<\/td><td>Moderate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Overall, <strong>Manual Bidding<\/strong> provides control, while <strong>Automated Bidding<\/strong> offers convenience and performance optimization. Most modern advertisers prefer automated strategies because they leverage Google\u2019s AI for better outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Popular Automated Google Ads Bid Strategies<\/strong><\/h2>\n\n\n\n<p>Google Ads offers multiple <strong>Automated Bid Strategies<\/strong> designed for different marketing goals. Among these, <strong>Target CPA<\/strong> and <strong>Maximize Conversions<\/strong> are two of the most effective.<\/p>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/google-call-ads-small-businesses-capture-quality-leads\/\">How Google Call Ads Help Small Businesses Capture Quality Leads<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Target CPA (Cost Per Acquisition)<\/strong><\/h2>\n\n\n\n<p><strong>Target CPA<\/strong> is one of the most popular <strong>Google Ads Bid Strategies<\/strong> for conversion-focused advertisers. It automatically sets bids to help you get as many conversions as possible at or below your desired cost per acquisition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.1 How Target CPA Works<\/strong><\/h3>\n\n\n\n<p>When you set a <strong>Target CPA<\/strong>, Google Ads uses historical conversion data and contextual signals like device, location, and time of day to predict which clicks are most likely to lead to conversions. It then adjusts your bids accordingly to meet your target cost per acquisition.<\/p>\n\n\n\n<p>For example, if your Target CPA is \u20b9500, Google will automatically optimize your bids to generate conversions around that amount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.2 Advantages of Target CPA<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost Efficiency:<\/strong> Helps you maintain a consistent cost per lead or sale.<\/li>\n\n\n\n<li><strong>Smart Optimization:<\/strong> Uses real-time data to focus on valuable clicks.<\/li>\n\n\n\n<li><strong>Ideal for Conversions:<\/strong> Perfect for campaigns where the main goal is generating leads or purchases.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.3 Limitations of Target CPA<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Needs Historical Data:<\/strong> Works best when the campaign has at least 30 conversions in the last 30 days.<\/li>\n\n\n\n<li><strong>Learning Phase:<\/strong> Performance may fluctuate initially while Google learns your campaign patterns.<\/li>\n\n\n\n<li><strong>Limited Manual Control:<\/strong> You cannot manually tweak bids for specific keywords.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7.4 Best Practices for Target CPA<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with a realistic CPA based on your past data.<\/li>\n\n\n\n<li>Allow the campaign to run for at least 2\u20133 weeks before evaluating results.<\/li>\n\n\n\n<li>Avoid making frequent changes, as it resets the learning phase.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/google-search-ads-vs-display-ads\/\">Google Search Ads vs Display Ads \u2013 Pros and Cons<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Maximize Conversions<\/strong><\/h2>\n\n\n\n<p><strong>Maximize Conversions<\/strong> is another automated <strong>Google Ads Bid Strategy<\/strong> that focuses on getting the highest possible number of conversions within your budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.1 How Maximize Conversions Works<\/strong><\/h3>\n\n\n\n<p>Google automatically sets bids to generate as many conversions as possible while spending your entire daily budget. Unlike Target CPA, it doesn\u2019t aim for a specific cost per conversion \u2014 instead, it prioritizes volume.<\/p>\n\n\n\n<p>For example, if your daily budget is \u20b95,000, Google will adjust your bids dynamically to use that full budget while achieving the maximum possible number of conversions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.2 Advantages of Maximize Conversions<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simplicity:<\/strong> You don\u2019t need to set a target CPA \u2014 Google manages everything.<\/li>\n\n\n\n<li><strong>Budget Utilization:<\/strong> Ensures your budget is fully optimized.<\/li>\n\n\n\n<li><strong>AI-Powered Optimization:<\/strong> Uses machine learning to focus on high-performing audiences and keywords.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.3 Limitations of Maximize Conversions<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unpredictable CPA:<\/strong> Cost per conversion may fluctuate depending on competition and audience behavior.<\/li>\n\n\n\n<li><strong>Requires Conversions Data:<\/strong> Works best when historical conversion tracking is accurate.<\/li>\n\n\n\n<li><strong>Budget Sensitivity:<\/strong> Increasing or decreasing budget too often can affect performance.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.4 Best Practices for Maximize Conversions<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use accurate conversion tracking.<\/li>\n\n\n\n<li>Maintain a stable daily budget for consistent performance.<\/li>\n\n\n\n<li>Consider switching to <strong>Target CPA<\/strong> after gaining sufficient conversion data.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/google-ads-optimization-checklist\/\">Google Ads Optimization Checklist for Beginners<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9. Other Automated Bid Strategies in Google Ads<\/strong><\/h2>\n\n\n\n<p>Apart from <strong>Target CPA<\/strong> and <strong>Maximize Conversions<\/strong>, Google Ads also offers several other automated bidding options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target ROAS (Return on Ad Spend):<\/strong> Optimizes for the highest revenue based on your target return.<\/li>\n\n\n\n<li><strong>Maximize Clicks:<\/strong> Focuses on getting as many clicks as possible within your budget.<\/li>\n\n\n\n<li><strong>Target Impression Share:<\/strong> Helps your ads appear at the top of search results or on the first page.<\/li>\n\n\n\n<li><strong>Enhanced CPC (ECPC):<\/strong> Combines manual control with AI optimization by adjusting manual bids for better conversion chances.<\/li>\n<\/ul>\n\n\n\n<p>Each of these strategies is designed to align with specific business goals, whether it\u2019s traffic, visibility, or profitability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>10. Choosing the Right Bid Strategy for Your Campaign<\/strong><\/h2>\n\n\n\n<p>Selecting the right <strong>Google Ads Bid Strategy<\/strong> depends on your campaign goal, data availability, and business size.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Goal<\/strong><\/td><td><strong>Recommended Strategy<\/strong><\/td><\/tr><\/thead><tbody><tr><td>Increase website traffic<\/td><td>Maximize Clicks<\/td><\/tr><tr><td>Drive sales or leads<\/td><td>Target CPA or Maximize Conversions<\/td><\/tr><tr><td>Boost brand visibility<\/td><td>Target Impression Share<\/td><\/tr><tr><td>Maintain ROI<\/td><td>Target ROAS<\/td><\/tr><tr><td>Learn ad performance manually<\/td><td>Manual CPC or Enhanced CPC<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If you\u2019re just starting, you can begin with <strong>Manual Bidding<\/strong> to understand cost behavior, then transition to <strong>Automated Bidding<\/strong> once you have sufficient data for Google\u2019s AI to optimize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>11. How Data Affects Automated Bidding<\/strong><\/h2>\n\n\n\n<p>Automated bidding relies heavily on data quality. Google\u2019s algorithms learn from past conversions, clicks, and user behavior to make smart decisions. The more accurate and consistent your conversion tracking is, the better the results.<\/p>\n\n\n\n<p>Make sure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion tracking is properly set up.<\/li>\n\n\n\n<li>You have enough historical data.<\/li>\n\n\n\n<li>Your campaigns run long enough to exit the learning phase.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/high-converting-google-ads-headlines\/\">How to Write High-Converting Google Ads Headlines<\/a><\/p>\n\n\n\n<p>Data-driven decisions are what make <strong>Automated Google Ads Bid Strategies<\/strong> powerful compared to manual ones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>12. Common Mistakes to Avoid in Bidding<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <strong>Switching Strategies Too Quickly:<\/strong> Changing strategies frequently resets learning and reduces consistency.<\/li>\n\n\n\n<li><strong>Setting Unrealistic Target CPA:<\/strong> Extremely low CPA targets may limit impressions and conversions.<\/li>\n\n\n\n<li><strong>Ignoring Conversion Tracking:<\/strong> Without tracking, automated bidding cannot optimize effectively.<\/li>\n\n\n\n<li><strong>Small Budgets:<\/strong> Too small a budget can restrict machine learning from gathering enough data.<\/li>\n\n\n\n<li><strong>Not Testing:<\/strong> Always A\/B test different bidding strategies to see which works best for your goals.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>13. Case Example: Manual vs Automated Performance<\/strong><\/h2>\n\n\n\n<p>Let\u2019s consider a practical scenario:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A digital agency runs two campaigns for the same product.<\/li>\n\n\n\n<li><strong>Campaign A:<\/strong> Uses <strong>Manual CPC<\/strong> with \u20b925 per click.<\/li>\n\n\n\n<li><strong>Campaign B:<\/strong> Uses <strong>Target CPA<\/strong> at \u20b9400.<\/li>\n<\/ul>\n\n\n\n<p>After 30 days:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign A generated 100 clicks and 8 conversions (CPC \u20b925, CPA \u20b9312.50).<\/li>\n\n\n\n<li>Campaign B generated 150 clicks and 15 conversions (average CPA \u20b9375).<\/li>\n<\/ul>\n\n\n\n<p>While Manual Bidding gave slightly cheaper conversions initially, <strong>Target CPA<\/strong> delivered higher volume and better scalability \u2014 showcasing the power of automation.<\/p>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/google-ads-editor\/\">How to Use Google Ads Editor Effectively<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>14. Future of Google Ads Bidding<\/strong><\/h2>\n\n\n\n<p>The future of <strong>Google Ads Bid Strategies<\/strong> lies in automation. Google continues to enhance its AI algorithms, allowing advertisers to achieve results with less manual effort. As machine learning improves, automated bidding strategies like <strong>Target CPA<\/strong> and <strong>Maximize Conversions<\/strong> will become even more accurate and efficient.<\/p>\n\n\n\n<p>Advertisers who embrace automation early will gain a competitive edge in cost efficiency, conversion tracking, and campaign performance.<\/p>\n\n\n\n<p><a href=\"https:\/\/brandboostergroup.com\/blog\/google-ads-account-structure\/\">Google Ads Account Structure \u2013 Best Practices<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>15. Conclusion<\/strong><\/h2>\n\n\n\n<p>Choosing between <strong>Manual and Automated Google Ads Bid Strategies<\/strong> depends on your campaign goals, experience level, and available data.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manual Bidding<\/strong> gives you control and precision but requires time and expertise.<\/li>\n\n\n\n<li><strong>Automated Bidding<\/strong>, especially strategies like <strong>Target CPA<\/strong> and <strong>Maximize Conversions<\/strong>, leverages AI to deliver consistent, optimized performance at scale.<\/li>\n<\/ul>\n\n\n\n<p>For most modern advertisers, automation is the smarter choice \u2014 saving time while maximizing return on investment. However, understanding the fundamentals of bidding ensures that no matter which strategy you choose, your Google Ads campaigns are always moving toward profitability and growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Introduction to Google Ads Bid Strategies When running a successful advertising campaign, understanding Google Ads Bid Strategies is crucial. Bidding determines how much you are willing to pay for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3698","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/posts\/3698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/comments?post=3698"}],"version-history":[{"count":1,"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/posts\/3698\/revisions"}],"predecessor-version":[{"id":3699,"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/posts\/3698\/revisions\/3699"}],"wp:attachment":[{"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/media?parent=3698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/categories?post=3698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandboostergroup.com\/blog\/wp-json\/wp\/v2\/tags?post=3698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}